The Indian footwear market remains firmly anchored in performance running, a segment that consistently drives innovation and sales. Rajat Khurana, Head of Business Strategy at ASICS India, highlights how shoes designed for endurance and support still make up the lion’s share of the business, while a growing interest in sport-style sneakers reflects shifting consumer preferences.
Performance Running Leads Market Trends
According to Khurana, roughly 55–60% of ASICS India’s revenue comes from performance running footwear. This category is fueled by advancements such as adaptive midsole foams, engineered mesh uppers for breathability, and targeted support zones that minimize injury risks. What’s more, local feedback from Indian runners heavily influences which global designs make it to shelves, ensuring products meet the unique demands of regional terrain and climate.
These innovations are not just about performance; they also emphasize comfort and mental well-being. Cushioning technologies adapt dynamically to different surfaces, and seamless uppers provide irritation-free wear—showcasing a holistic approach to athletic footwear that supports both body and mind.
The Rise of Sport-Style Sneakers and Market Diversification
Meanwhile, a younger, fashion-conscious audience is fueling the rapid growth of sport-style or athleisure sneakers. Once a minor player, this segment is expected to rise from 15% to 20–25% of sales in the coming years. Consumers now demand shoes that blend street-ready aesthetics with solid performance.
Khurana breaks down the business into four pillars: performance running, sport-style hybrids, sport-specific shoes for cricket and badminton, and an expanding apparel line covering technical gear and casual wear. This strategy allows brands to serve a broad spectrum of customers—from serious athletes to casual urban wearers—reflecting footwear’s evolving role as both a performance tool and fashion statement.
Looking Ahead: Smart Footwear and Sustainability
Looking toward 2030, Khurana envisions a new generation of smart shoes. These will integrate AI-driven gait analysis, personalized fit suggestions, and real-time performance data accessible via connected devices. Such technology aims to transform running shoes from passive equipment into interactive companions for athletes and casual users alike.
Sustainability is also a key focus. ASICS India has introduced models with significantly reduced carbon footprints, thanks to eco-friendly materials and greener manufacturing processes. This commitment reflects a growing industry trend toward environmental responsibility without compromising quality or innovation.
Adding a personal touch, Khurana shares how he once tested lifestyle sneakers on the granite slopes of Vaishno Devi, praising their unexpected durability. For daily runs, he favors Mumbai’s Queen’s Necklace promenade, underscoring the versatile role of footwear in both sacred and urban settings.
For the Indian market, the message is clear: whether driven by the thrill of performance running or the appeal of stylish versatility, footwear innovation is set to continue its strong trajectory, combining technology, comfort, and sustainability to meet diverse consumer needs.
Learn more about ASICS innovations at ASICS India official website.
| Segment | Current Sales (%) | Projected Sales (%) |
|---|---|---|
| Performance Running | 55–60% | Stable |
| Sport-Style Sneakers | 15% | 20–25% |
| Sport-Specific Footwear | Varies | Growing |
| Apparel & Accessories | Emerging | Expanding |